CASE STUDY
Scaling a CBD Brand from $500K to $30M+
How We Helped PureKana Become a Market Leader in the CBD Industry
Provided Services
Website Design & Technical Integrations
High-Impact Advertising Campaigns
The Challenge
PureKana, a publicly traded company in the CBD space, approached us with bold goals: scale their online sales aggressively and establish themselves as a category leader. At the time, their revenue was $500K annually, and they were facing the same issue many CBD brands encounter—heavy advertising restrictions and inconsistent growth.
In a highly regulated industry where traditional platforms limit visibility, scaling required deep expertise, unconventional strategies, and an extensive marketing network.
The Approach
- Optimized core sales pages for higher conversion rates
- Developed high-performing presale pages and creative assets
- Built and managed large-scale affiliate marketing campaigns
- Deployed paid advertising across native, display, video, retargeting, and email channels
- Coordinated an extensive network of performance marketers to scale reach
- Launched aggressive split-testing on offers, creatives, and funnel formats
- Ensured full regulatory compliance while maintaining high-volume campaign velocity
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GROWTH
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REVENUE GENERATED
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NEW CUSTOMERS
Strategy
We knew success in the CBD space would require more than great products—it demanded creative, scalable marketing that could operate within compliance limits while still driving massive reach:
- Affiliate-Driven Growth: Partnered with a vetted network of top affiliate marketers to amplify reach
- Full-Funnel Optimization: From presale pages to checkout, we focused on maximizing conversion rates
- Channel Diversification: Ran multi-platform campaigns across email, video, native, and retargeting
- 24/7 Execution: Maintained continuous launch, test, and scale cycles to keep momentum strong
With the right team and tactics, we turned regulatory challenges into growth opportunities.
Results
The results speak for themselves. In just over a year, we helped take PureKana from a modest player to a dominant force in the CBD industry.
- Over $30 million in sales generated across their product line
- 125,000+ orders fulfilled through aggressive front-end campaigns
- 60x growth in total sales revenue
Helped PureKana become a recognized leader in the highly competitive CBD space.
By leveraging both paid and affiliate marketing at scale, we transformed PureKana’s online business into an industry powerhouse.
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