CASE STUDY

Scaling Political Merch to $10M in Under 2 Years

How We Built a Conservative-Focused Sales Machine from the Ground Up

Provided Services

Website Design & Technical Integrations

High-Impact Advertising Campaigns

Full-Funnel Optimization

Backend Monetization & Optimization

Customer Retention Strategies

The Challenge

We were approached by a political merchandise brand looking to ramp up sales ahead of the heated Trump vs. Biden election cycle. Their goal: sell a wide range of Trump-supporting merch—flags, coins, hats, shirts, and more—to conservative audiences.

We had never run political campaigns before and quickly discovered that advertising in this space came with unexpected hurdles. Platforms like Meta and Google required political ad certification—even for merchandise. Navigating the red tape was our first battle, but once we secured approval, we moved fast.

The Approach

Secured political ad certifications across Meta, Google, and other platforms
Researched and partnered with conservative news sites for targeted ad placements
Built optimized landing pages and product pages to improve conversions
Designed, launched, and scaled ad creatives tailored to conservative values
Developed and optimized a complete funnel: upsells, cross-sells, and downsells
Managed inventory, fulfillment, and logistics during rapid growth
Analyzed audience behavior to continuously refine campaigns
Established relationships with over a dozen major conservative media outlets

$0M+

REVENUE GENERATED

0K+

CUSTOMERS SERVED

+0K+

PRODUCTS SOLD

Strategy

Our success came from diving deep into the audience and mastering niche media buying. We positioned the brand where its audience already lived—on conservative news platforms—and fine-tuned every step of the buying experience:

Hyper-targeted Media Buying: Ads placed directly on high-traffic conservative news sites
Conversion Optimization: Optimized sales pages, checkout flows, and offer sequencing
Rapid Scaling: Used real-time performance data to reinvest and grow campaigns quickly
End-to-End Management: Oversaw creative, media buying, customer journey, and fulfillment

This wasn’t just a merch campaign—it was a full-on political eCommerce operation.

Results

What started as an untested project turned into a massive success. In under two years, we helped the brand dominate its niche and reach millions of supporters.

Over $10 million in revenue generated
150,000+ customers served nationwide
420,000+ items sold, seen at rallies and political events nationwide
Became the leading third-party Trump merch brand—until Trump launched his own line and forced competitors to close

Despite the abrupt ending due to legal threats from the Trump team, the campaign proved that even in the most regulated, unpredictable verticals, performance marketing wins.