CASE STUDY

Driving 45,000+ High-Quality Leads in the Online Casino Space

How We Scaled Lead Generation for Casino Rewards Across Global Markets

Provided Services

High-Impact Advertising Campaigns

The Challenge

Casino Rewards, one of the largest online casino groups in the world, partnered with us to generate high-quality leads across three of their key brands—Grand Mondial, Yukon Gold, and Zodiac Casino. This wasn’t just about volume; it was about quality—leads that would register, deposit, and become loyal users in a highly regulated and competitive industry.

Operating in markets with strict advertising regulations, particularly on platforms like Meta, presented major challenges. Ads were frequently flagged or restricted, requiring us to tread carefully while still achieving aggressive lead generation targets.

The Approach

Navigated ad policy restrictions on Meta to run compliant but effective campaigns
Launched performance-driven campaigns across native, video, and display ads
Targeted global markets including Canada, France, Ireland, Switzerland, and Germany
Split-tested creatives and landing pages to maximize sign-up-to-deposit conversion rates
Regularly analyzed lead quality: deposit rate, deposit amount, and long-term retention
Maintained weekly optimization cycles to ensure ongoing lead performance
Built trust and collaboration with Casino Rewards, becoming a long-term growth partner
Created disruptive, attention-grabbing ads designed to engage cold audiences

0K

ACCOUNT REGISTRATIONS

$0

AVERAGE COST PER REGISTRATION

0%

CONVERSION RATE

Strategy

Our focus was on aligning Casino Rewards' goals with tightly optimized lead funnels and geo-targeted media buying. We knew that in this industry, quality is everything:

Compliance-First Campaigns: Carefully crafted ads and pages to align with platform policies
Geo-Specific Messaging: Tailored creatives to resonate with regional audiences
Aggressive Split Testing: Tested dozens of ad variations and landing pages to find winners
Continuous Feedback Loops: Weekly reporting and refinement based on lead quality metrics

By maintaining both creative agility and policy compliance, we were able to generate scale without sacrificing quality.

Results

Once the campaigns hit their stride, results came in fast—and consistently. What began as a difficult challenge in a restricted industry turned into a high-performing acquisition engine.

45,000+ new sign-ups across three major brands in just over a year
2,000–3,000 leads generated per month with a consistent 20% conversion rate
$19 average cost per lead, optimized across multiple regions and ad networks
Built a long-term trusted partnership with one of the industry’s most selective companies

Through performance, precision, and persistence, we helped Casino Rewards grow in some of the most competitive online markets in the world.