The Challenge
A conservative merchandise brand approached us with a vision but no existing sales infrastructure. Starting from zero, they needed a complete eCommerce system, paid media strategy, and brand-building approach to capture a highly engaged but underserved market.
Our Approach & Strategy
- Built the complete eCommerce stack from scratch on Shopify
- Developed a conservative-focused brand identity and product line strategy
- Launched targeted paid media campaigns on platforms receptive to the audience
- Implemented a high-converting funnel with upsells and bundles
- Built an email list and SMS database for direct-to-audience marketing
- Leveraged news network advertising for broad brand awareness
- Continuously optimized creative and offers based on performance data
Our success came from diving deep into the audience and mastering niche media buying. We positioned the brand where its audience already lived—on conservative news platforms—and fine-tuned every step of the buying experience:
- Hyper-targeted Media Buying: Ads placed directly on high-traffic conservative news sites
- Conversion Optimization: Optimized sales pages, checkout flows, and offer sequencing
- Rapid Scaling: Used real-time performance data to reinvest and grow campaigns quickly
- End-to-End Management: Oversaw creative, media buying, customer journey, and fulfillment
This wasn’t just a merch campaign—it was a full-on political eCommerce operation.
Results
$10 million in revenue generated within under two years from a standing start.
Built a complete sales machine — from brand identity to paid acquisition to retention — entirely from scratch.
Established a loyal customer base with strong repeat purchase rates and a growing email and SMS list.
What started as an untested project turned into a massive success. In under two years, we helped the brand dominate its niche and reach millions of supporters.
- Over $10 million in revenue generated
- 150,000+ customers served nationwide
- 420,000+ items sold, seen at rallies and political events nationwide
- Became the leading third-party Trump merch brand—until Trump launched his own line and forced competitors to close
Despite the abrupt ending due to legal threats from the Trump team, the campaign proved that even in the most regulated, unpredictable verticals, performance marketing wins.
