Return on Ad Spend
Acquisition Cost
Average Order Value
The Challenge
Seratopical Revolution, a celebrity-backed skincare brand, came to us with strong brand recognition but underperforming paid media. Their customer acquisition costs were climbing, average order values were stagnating, and their funnel had significant drop-off points that were costing them revenue at every stage.
The challenge was to build a high-performance paid acquisition system that could scale profitably while simultaneously improving the economics of every customer they brought in.
Our Approach & Strategy
- Conducted a full funnel audit to identify conversion drop-off points
- Rebuilt the paid media strategy across Meta and Google with tighter audience targeting
- Implemented a multi-step funnel with upsells, cross-sells, and order bumps to increase AOV
- Developed a post-purchase email and SMS sequence to drive repeat purchases
- A/B tested creative, landing pages, and offer structures continuously
- Introduced a subscription model to create predictable recurring revenue
Our primary focus was to align the brand’s marketing engine with direct-response best practices. We combined funnel optimization with smart media buying to drive scalable growth:
- Sales Page Optimization: Streamlined layout and copy to better convert cold traffic
- Funnel Enhancements: Introduced post-purchase upsells, bundle offers, and dynamic cross-sells
- Creative Development: Produced ad creatives that highlighted Nicole’s involvement to boost credibility
- Ad Channel Diversification: Leveraged video, native, and display ads to reach different audience segments
By treating their brand like a performance-first eCommerce business rather than a PR campaign, we were able to create sustainable and scalable growth.
Results
Significant increase in Average Order Value through strategic upsell and bundle implementation across the checkout flow.
Reduced Customer Acquisition Cost through improved targeting, creative optimization, and landing page conversion improvements.
Full-funnel optimization from cold traffic through post-purchase retention, creating a compounding growth engine for the brand.
After implementing the new strategy, the brand saw dramatic improvements across all key metrics. The paid media campaign not only became profitable but also unlocked the ability to scale.
- ROAS increased from 0.23 to 1.48, transforming ad spend from a loss to a profit center
- Customer acquisition cost dropped from $344 to just $80
- Average order value rose from $80 to $120 through better bundling and checkout optimization
- Sales velocity and volume both significantly improved, setting the brand up for long-term success
What began as a struggling campaign turned into a high-performing sales engine—with Nicole Kidman's brand finally realizing its true revenue potential.
